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Twitter as tool for social marketing February 4, 2009

Posted by kstrehober in marketing.
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twitter-starbucks2

In my last blog I talked about Feedback 3.0, which makes me think about Twitter and it’s opportunities for marketers. That is why I analyzed the comments on Starbucks’ Twitter page. Following I will tell you if Twitter is a suitable tool for conversational or community marketing.

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The answer is marketing January 7, 2009

Posted by kstrehober in marketing.
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harvard-expert2This Harvard Business Blog by John Quelch deals with marketing and its effects on various areas of life.

Mr. Quelch is an expert in his field. What I like the most about his posts is that he doesn’t talk about funny ads and the latest product launches. Instead of presenting marketing only as a tool for companies to promote their products, he relates marketing to other topics such as the presidential election or the financial crisis. (more…)