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Twitter as tool for social marketing February 4, 2009

Posted by kstrehober in marketing.
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twitter-starbucks2

In my last blog I talked about Feedback 3.0, which makes me think about Twitter and it’s opportunities for marketers. That is why I analyzed the comments on Starbucks’ Twitter page. Following I will tell you if Twitter is a suitable tool for conversational or community marketing.

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Watch out – new trends! January 20, 2009

Posted by kstrehober in product management.
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screenshot-trendwatching1

Since I want to be a product manager, I thought about finding blogs that deal with product trends.

http://trendwatching.com/trends/halfdozentrends2009/ is a very useful webpage for people who are interested in latest trends, product innovations and marketing.

You can find articles and tips about consumer trends that you can also download as PDF file. Moreover the “2009 Trend Report” is available. If you are interested you can purchase the full report for 599€.

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I want to be a Product Manager January 7, 2009

Posted by kstrehober in product management.
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2 comments

allaboutpm

I knew that I want to work in the marketing sector since I was in high school. But my interest for product management came up during my internship in 2007.


All-rounder

The blog http://allaboutproductmanagement.blogspot.com/ gives advice on various aspects of Product Management and Product Development including also career tips. Even if the author addresses mainly Hardware, Software, Online, IT and Technical Product Managers, I think that the posts are also relevant for product managers (PM) in general. And I will tell you why. (more…)

The answer is marketing January 7, 2009

Posted by kstrehober in marketing.
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harvard-expert2This Harvard Business Blog by John Quelch deals with marketing and its effects on various areas of life.

Mr. Quelch is an expert in his field. What I like the most about his posts is that he doesn’t talk about funny ads and the latest product launches. Instead of presenting marketing only as a tool for companies to promote their products, he relates marketing to other topics such as the presidential election or the financial crisis. (more…)