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The customer is the key to success January 7, 2009

Posted by kstrehober in product management.
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user-drivenInvolving customers – a new concept?

http://www.userdriven.org/ is a blog that is about product management involving the end-user. At a first glance I thought that the concept of user-driven product development is nothing new. But we have to take a closer look to see how innovative it is.


New ways to get feedback from your target group

Nowadays consumers have more possibilities to give feedback about products they use. Thanks to the Internet, consumer can share their comments on products, contact the producer easily online or simply dial special telephone numbers that are indicated on the product packaging. The provided opinions can help producers to rework their products. (more…)


I want to be a Product Manager January 7, 2009

Posted by kstrehober in product management.
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I knew that I want to work in the marketing sector since I was in high school. But my interest for product management came up during my internship in 2007.


The blog http://allaboutproductmanagement.blogspot.com/ gives advice on various aspects of Product Management and Product Development including also career tips. Even if the author addresses mainly Hardware, Software, Online, IT and Technical Product Managers, I think that the posts are also relevant for product managers (PM) in general. And I will tell you why. (more…)